This means you’ll still need a separate (likely paid) tool to audit a competitor’s site to see which links it’s grabbed. The Ahrefs Lite plan is often sufficient for small businesses. The primary goal of search engine optimization (SEO) is to help your BHS Links website rank higher in search engines such as Google. To be effective at SEO, however, you’ll need some tools at your disposal.
This includes a robots.txt tester, hreflang tags tester, and sitemap generator. Choose the local keywords and search locations you want to track. Backlink Analytics allows you to analyze your own and competitors’ backlink profiles. SEOptimer is a comprehensive website SEO auditing tool that makes website monitoring simple.
Best for Finding On-Site SEO Issues
At some point in time, you’ll likely have questions or require assistance with the free SEO software you choose. The company should have a good reputation for service via various channels, including phone, email, live chat and/or community forums. Note that you may have to upgrade to a paid plan to receive the best and most flexible support. The tool will also send you a weekly SEO performance report so you know where you stand. The report will share whether your organic traffic has grown or declined, which keywords grew the most for mobile and desktop devices and more. The 7-figure content strategy we use to grow business’s content marketing channel to over $100k per month.
Best SEO tool for page speed analysis
With a free account, you can input a search query, location, language, and title, and it will generate an SEO outline that you can customize. It’s really helpful if you regularly write content briefs for others to complete. Like any generative AI content tool, double-check the output and add your own voice. That’s why we’ve trialed, tested, and categorized the best SEO tools available in 2025. Whether you’re publishing your first blog post or optimizing a 5,000-page website, there are SEO tools here to help. Clearscope integrates with Google Docs and WordPress, which makes it simple to refine content during the writing process.
- In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online.
- Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with Screaming Frog SEO Spider.
- ShortPixel offers a website plugin that automatically compresses your images.
- Overall, Clearscope is a valuable tool for individuals and organizations looking to enhance their content SEO potential with data-driven insights and optimization suggestions.
- Get Ubersuggest if you want a very cheap and easy-to-use SEO tool that does all the basics extremely well.
We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything. Moz Local helped increase our client’s footprint in the local search ecosphere which ultimately led to higher brand authority in Google. Moz Local took our location data and put it in all of the right places. For any business with a website in need of quality traffic & measurable results.